Managing risk is no small task. Nearly every transportation company has a fleet safety management program in place to tame risk. But not all programs are equally effective or mature. The vast majority of programs have components that are reactive. A subset of those also have preventive tools. Some also incorporate proactive strategies. And a handful of safety programs are transformative for their organizations.
REACTIVE SAFETY PROGRAMS
- Have clear policies on distracted or drowsy driving, cell phone use, seatbelt use, following distance, and vehicle loading and unloading
- Maintain written procedures on driving training and discipline
- Train drivers on company procedures
- Assign drivers to vehicles to track vehicle data with drivers
- Track vehicles to respond to situations
- Communicate program intent across the entire organization
- Maintain Driver Vehicle Inspection Reports, hours of service, and other records required by regulation
Reactive programs can help organizations reduce their exposure to legal liability and, potentially, lower vehicle repair costs to boot. If the program includes forward-facing cameras installed in the vehicle, there’s also the potential to exonerate drivers who are not at fault.
PROACTIVE SAFETY PROGRAMS
- Have measurable program goals
- Maintain a holistic approach to safety that cuts across organizational departments
- Receive top-to-bottom buy-in, including senior executive-level support
- Incorporate regular program reviews to adjust to changes
- Have a formal driver recognition program
- Focus on leading indicators, such as seatbelt use and agggressive driving
- Monitor trending behaviors
- Use analytics to prioritize safety initiatives
- Regularly share new insights with employees
In addition to extracting risk, proactive safety programs incorporate a strong safety culture that reinforces the larger safety mission. At top executive levels, safety becomes an organizational priority. On the front lines, safety is internalized so drivers and supervisors are always motivated to do what’s right, even when no one is watching.
PREVENTIVE SAFETY PROGRAMS
- Carefully screen and select safe drivers
- Use technology to track driver behavior
- Train and coach drivers for continuous improvement
- Maintain a system of external accountability
- Stick to a preventive vehicle maintenance schedule
- Have in-house safety champions
Organizations can extract risk with preventive strategies. By using technology to flag unsafe driving behavior, for example, they can coach drivers away from bad habits before they lead to major collisions.
TRANSFORMATIVE SAFETY PROGRAMS
- Take advantage of driver self-training systems to supplement active coaching
- Use safety strategies as a way to boost driver satisfaction and retain the best drivers
- Improve customer confidence and lower CSA scores, better maintained vehicles, and more professional drivers
- Leverage fleet safety record to win new customers
- Integrate safety and operational systems to extract further risk while increasing efficiency
- Leverage data to predict areas of risk
- Have a safety culture that motivates drivers to do the right thing when no one is watching
Transformative programs take things one step further. Employees are continuously looking for ways to improve, and the organization is flexible enough to quickly make changes, measure and advance. Benefits of this approach include fleet safety management solutions such as: higher driver retention, increased customer confidence, ability to identify new revenue opportunities, and increased operational efficiencies.
- Posted by autoactionfleet
- On September 18, 2019
- 0 Comment